The Importance of the Right Launch Price

21st August 2024
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Marketing at the right price makes all the difference.

In today’s competitive real estate market, a smart pricing strategy is crucial—it can be the key to a fast, profitable sale or the reason a listing lingers far too long. Setting the right launch price when selling your home is vital: it catches attention, rises above the competition, and compels potential buyers to act.

The First Impression
When it comes to selling your home, setting the right asking price is critical to your success. Think of it as your property’s first impression—it’s the initial number that potential buyers see, and it plays a major role in how they perceive your home. Price it right, and your listing will draw attention, standing out among the competition. Add high-quality photos and a well-crafted description, and you’ve got the perfect recipe for sparking interest. But be careful—price it too low, and you risk appearing desperate. Price it too high, and you might drive away the very buyers you’re trying to attract.

The Risk of Pricing Too High
One of the most common mistakes sellers make is overpricing their homes.  According to Rightmove’s monthly reports, homes that undergo price reductions face a 60% lower chance of selling at all. Let that sink in. When you lower the price after listing, it can give the impression that your property is flawed or that you’re getting desperate. To avoid this pitfall, it’s crucial to set the right price from the outset. This is a fine line on the Costa del Sol, we are currently in a vendor market and prices have been rising steadily. All buyers like to negotiate and we need to achieve the highest price possible for our vendors, whilst reaching the widest audience. 

Here’s a hard truth: the price you want, need, or think your house is worth isn’t the key factor. Likewise, the opinions of real estate agents, social media, or even professional appraisers hold less weight than you might think. The only opinion that truly matters is that of a proceedable buyer—a buyer who is financially ready and capable of purchasing your property. What these buyers are willing to pay is the most important factor when determining your asking price. With our experience on the western Costa Del Sol, Kiwii Real Estate understands the buyers, and historical prices.

When buyers see a property that’s priced right and offers good value, they’ll take notice. Many buyers are frustrated by inflated prices, so when they see a home that offers what they want at a reasonable cost, they’re much more likely to act quickly.

A well-priced home not only attracts attention but can also create a sense of urgency. When multiple proceedable buyers see a reasonably priced home, they’re more likely to make quick decisions to avoid missing out. A knowledgeable agent who understands the market and the pool of potential buyers can leverage this situation to your advantage, ensuring you get the best possible outcome.

In today’s competitive market, getting your asking price right from the start is essential. Overpricing can stifle interest and ultimately result in a lower final sale price—or, worse, no sale at all. Instead, aim to set a price that reflects the true market value, capturing the attention of serious, ready-to-buy buyers. Doing this increases your chances of a fast, successful sale, positioning your home as the must-see listing on the market.

Remember, a perfectly priced home isn’t just another listing—it’s an opportunity for buyers to find value in a sea of overpriced properties. Set the price right, and you’ll see the offers start pouring in. Want to learn more?

Get in touch today and let us help you make your home stand out in the market.



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